Back in my hometown of Norwalk, Calif., I dropped in on the new Fresh & Easy market a few blocks from my parents house. I've heard about the place, but had yet to visit.
Wow. What an improvement over regular supermarkets and that evil, elitist Trader Joe's. Fresh & Easy's concept is the return of the neighborhood market, and it works. The stores are smaller, but the selections of fresh, tasty foods is quite good and at excellent prices. Shopping there was actually an enjoyable experience.
Better yet, the F&E folks are opening these clean, easy-to-shop-in stores in lower income, minority neighborhoods like Norwalk and South Los Angeles, where normal grocers fear to go, or if they do, charge higher prices for food. Having access to quality, affordable food has always been a problem in poor, minority neighborhoods and a contributing factor toward the obesity epidemic in America today. So, from me, all hail Fresh & Easy! A special Nobel prize should be coming their way.
(F&E is only in Arizona, Nevada and Cali at this point, but we want to see them go nationwide. America needs this! Oh, did I mention they're British?)
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